Reason8 Website Builder

Reason8 Website Builder

Reason8  //  Reason8 is a company motivated by helping small businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping people. We believe that the Internet does not have to be a faceless email-only environment. So we bring together the best of the real world and the virtual world providing world class Internet technology and friendly customer service. Come find us at http://www.reason8.com

Apr 22 / 7:48am

Avoiding Search engine penalties

Since the launch of the first search engines, website owners have looked for ways to boost their position in thebuild a website listings.

The early search engines used relatively crude indicators to calculate where a website was placed. As the popularity of search engines increased webmasters realised that to attract the most visitors you had to gain a high position in the search listings. Site owners began to work out by trial and error how search engines determined the position of any given site. They used this knowledge to modify their websites and “search engine optimisation” (SEO) was born.

Search engine operators soon realised their systems were being manipulated. To fight back they began modifying the complex calculations (algorithms) used. Each time they made changes site owners would work out the new formula and change their website accordingly. As a result search criteria constantly changes to prevent what they deem to be abuse of their systems. It is the secrecy surrounding these changes that has given birth to an industry based upon hearsay and misinformation. More - http://www.reason8.com/build-website/index.cfm/2010/4/22/Search--penalties