Helping Search Engines to Find your Keywords
You may be surprised to know that Search engines don’t actually find websites. They find Web Pages. They look at each page on your website as individual documents. They know that all your pages are part of the same website and are all related and linked but the content on each of your pages is individually reviewed. The complex process managing the visibility and optimisation of each of your individual pages is based on this knowledge, which is why each page has a Title. More - http://www.reason8.com/build-website/index.cfm/2009/10/20/SEO-Text-Format
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